Back to projects

Back to top

Selfridges

The brief
Selfridges’ own brand range was anonymous and fragmented and it did not echo the store’s forward thinking and contemporary attitude.

The solution
A totally unique identity that did not follow tradition and relied on the Selfridges name to reflect trust and quality, paving the way for Selfridges’ unique and extraordinary revival.

The result
Creative Review - best in show.
D&AD - in the 2003 book.

We delivered
Packaging design across 100 SKUs.

The Old Piano Factory
5 Charlton Kings Road
London NW5 2SB

+44(0)20 7284 5840
info@r-email.co.uk

Twitter
Facebook