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KX

The brief
To move the brand away from being another Red Bull imitation and give KX a personality all of it’s own.

The solution
Taking advantage of the negative space within the type, we made the small addition of some fangs to reveal the face of a serpent. The striking and intense qualities of the serpent help to reflect the adrenaline fuelled rush of the product.

The result
Continued sales growth has led to KX outselling the brand leader in Tesco stores.

We delivered
Logo, packaging design.

The Old Piano Factory
5 Charlton Kings Road
London NW5 2SB

+44(0)20 7284 5840
info@r-email.co.uk

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