Reposition Eyeko as an up market specialist eye makeup brand, that appeals to an older more affluent customer.
By creating the Eyeko shield it enabled us to communicate their brand personality consistently across all media. Using unusual colour combinations helped the brand stand out from it competitors.
We also worked together with the Eyeko team to create a shield as a functional tool that can be used to protect the eyelid from smudges when applying mascara.
Eyeko is being sold exclusively to Harvey Nichols in the UK and 300 Sephora stores in North America. It has also recently feature in Vogue and Grazia.
Brand identity, packaging, tone of voice, point of sale, website.
The Old Piano Factory
5 Charlton Kings Road
London NW5 2SB