The brief
To create a national identity for the equivalent of BT in the Ukraine that portrays it as a modern consumer focused company.
The solution
A friendly logo where each speech bubble represents a different sector of the company, from telecommunications and internet to mobile phones. The speech bubble also allows the brand to have a dialogue with the consumer.
We delivered
Brand identity, positioning, brand guidelines, application of the identity across all consumer touch points.
The Old Piano Factory
5 Charlton Kings Road
London NW5 2SB