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Debenhams

The brief
To develop a strong identity that highlighted Debenhams’ association with a variety of top fashion designers.

The solution
We created more than 30 new identities that retain each fashion designer’s individual style & personality, whilst bringing them together under the umbrella of “Designers at Debenhams”.

The result
An enormous success that would forever alter the profile of Debenhams, building a brand associated with cutting edge design and paving the way for a new trend, where the fortunes of designers and mass retailers would remain closely linked.

We delivered
Brand identities, logos, point of sale, in-store communications.

The Old Piano Factory
5 Charlton Kings Road
London NW5 2SB

+44(0)20 7284 5840
info@r-email.co.uk

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