RDesign

Tastesmiths

Tastesmiths make mouthwatering DIY curry kits. They had bags of fresh ingredients and lashings of know-how but lacked a brand. They were ripe to go from online only – to national distribution. A big step up.

Strategy, Name Generation, Identity, Packaging, Website, Guidelines

Tastesmiths

Tastesmiths make mouthwatering DIY curry kits. They had bags of fresh ingredients and lashings of know-how but lacked a brand. They were ripe to go from online only – to national distribution. A big step up.

Strategy, Name Generation, Identity, Packaging, Website, Guidelines

We named them. Rewrote their recipes. And decided the essence was all about the love of cooking. Exploring exotic flavours. The enjoyment of socialising with family and friends.

We named them. Rewrote their recipes. And decided the essence was all about the love of cooking. Exploring exotic flavours. The enjoyment of socialising with family and friends.

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